Ten African musicians and seven producers are set to participate in a virtual bootcamp following their successful emergence in the ‘Music versus virus Africa challenge.’
The programme is positioned to sensitise Africans on getting protected against the COVID -19 pandemic.
The President, KAM Africa Limited, Kayode Adebayo, during a virtual press conference with journalists, on Sunday, said the Music EP project named ‘LAVA the EP’ was initiated to showcase fresh but talented music producers, songwriters, music artistes from Anglophone, Francophone, Arabia and Lusophone Africa.
KAM Africa Limited is a Lagos-based media and technology company.
Adebayo said, “The collaborative EP project that will feature the shortlisted candidates will also birth a short film and documentary that will show the making of the whole project from the strategies employed in discovering artists to creation of the album, all by leveraging technology.
“The online singing and rapping challenge across Africa was powered by AMFEST Creative and Arts Foundation. Initially, it was a means of creating messages with music in local and understandable dialect that would be understood by grassroots Africa in protecting themselves in the global spread of the COVID – 19 virus.”
He explained that the musical messages would serve as a means of uplifting Africans from fear, depression and mental issues that may ensue due to the effect of COVID-19.
“All the entries that came in for the music challenge were rendered in French, English, Portuguese, Local dialect or mixed. Our target is to have 40 million online impressions..
“This is a journey to curate the beautiful differences in culture, language and uniqueness that makes Africa. The LAVA EP is a story of how creativity was able to escape and heal Africans despite the global lockdown, through leveraging technology,” Adebayo said.
He said the album would be released by autumn of this year, adding that a three-day virtual training would open between 26th and 28th June.
“This will bring all qualified musicians, songwriters and producers together to inform them about the basic workings of the music business locally and globally.
“The training would have the best minds from the music business value chain, coming to share their knowledge and experiences with the candidates during this period before they commence their production. This is a project to further grant them visibility in their ambition of becoming big successes in the music industry,” he said.
